In February 2026 the regulator removed the WhatsApp domains from the register. The messenger works mostly via VPN, the app is unstable and the web version does not open. If your client correspondence lived there, it is now unavailable to you and to your clients alike. We move it while contacts still answer.
The entire client conversation history sits in a messenger that works every other time.
Messages arrive tens of seconds late and some never arrive at all.
Voice calls fail in most attempts.
Salespeople have started writing from personal numbers, so the record disappears entirely.
Clients stopped replying and you cannot tell whether they left or simply do not receive you.
Trigger messages — order status, appointment reminders — stopped being reliable.
The classic mistake is writing to the whole old base in a new messenger. To the platform those are new contacts and it is mass outreach to strangers, which gets the account banned on day one. The order is different.
A private club for business owners: live offline case reviews in central Moscow, a table assembled around your request, business games and access to a team of practitioners. Everything discussed stays inside the circle.