Launching new business lines and commercialisation — economics calculated before you invest

Sound familiar?

Six signs the money is lying right next to you

Capacity runs at two thirds and it feels like there is nowhere to expand sales — that is only how it feels.

Everyone has ideas for new products, but not one has ever been costed out.

A single product feeds the whole company, and you know how that usually ends.

Competitors launched an adjacent line while you are still thinking about it.

Clients keep asking for something you do not offer — and go elsewhere for it.

You hold licences, equipment or competencies that sit idle.

What we do

From asset to first sales

The order is strict: calculate first, invest second. Half the hypotheses are filtered out at the calculation stage, which saves a year of work and the entire launch budget.

Asset auditWhat you already own: capacity, licences, competencies, data, client base, reputation

Hypothesis mapWhat else can be sold on those assets and to whom. Usually 10–15 options emerge

Economic filterUnit economics per hypothesis, break-even point, cash and headcount required

Demand validationCustDev, market interviews and trial sales before investing in production

Packaging and launchProduct, price, positioning, sales channel, first deals

HandoverProcedures, metrics, an owner. The direction runs without us

Ingo Bank case: after the SWIFT disconnection we ran the full path from demand research to market launch. ₽4 bn of effect, and today every major bank in the country has an equivalent solution.

Results

Measurable and verifiable

₽4 bneffect of the new channel · Ingo Bank

10–15hypotheses at the start

2–4 wksvalidation before investment

1–3 moto first sales

Questions

Frequently asked

What if none of the ideas works out?

Then you find out at the validation stage, not after building a production line. Validation costs a fraction of a launch — that is the entire point of the order of operations.

Our market is small, everything is already taken

Almost always one segment is taken while the adjacent ones are empty. The asset audit shows exactly where you can enter without a head-on fight.

What does it cost?

We quote after the review and always as a fixed price. On some projects payment can be tied to the effect achieved — discussed once both sides can see the number.

Who runs the direction after launch?

Your person. We choose them together, train them during the project and hand over the procedures and metrics. The goal is that after a year you can choose not to renew.

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