Competitors are cutting marketing and laying off salespeople. Their clients are looking for a new supplier right now — and will find whoever reaches them first. I build the sales channel, the product team and new revenue streams on the capacity you already own.
Revenue rests on the same clients as three years ago. There are almost no new ones.
Half the enquiries go unanswered for more than a day — and go to whoever replied first.
Everything rests on two strong salespeople. If they leave, they take the client base and half the revenue.
Clients compare on price alone, because there is nothing else to compare.
Ideas for new directions exist, but not one has ever been costed out.
Your capacity, people and licences allow more than you currently sell.
Each works on its own. Together they form a channel that brings clients in without your personal involvement.
We look for what else can be sold using the same capacity, the same team and the same client base. The economics come first: unit economics, a P&L for the direction, the break-even point. Half the ideas are filtered out at the calculation stage — which saves you a year and the whole launch budget.
I assemble and train a team that carries an idea through to sales, not to a slide deck. Product thinking proven in banking and on the shop floor: hypothesis, fast validation, metrics, an honest decision to continue or close.
I build or rebuild the department as a managed flow: a funnel with norms, procedures, scripts as standardised work, incentives tuned to your margin, a configured CRM and a dashboard. A rented sales head leaves and takes the order with him — a system stays.
The client writes wherever is convenient for them, not wherever is familiar to you. The CRM becomes the core: it ties all seven channels into a single client history. Someone messages on WhatsApp, then calls, then arrives via VK — the manager sees the whole thread in one window and never asks them to repeat themselves.
For when it is unclear where to go and with what. Two days with the top team: building a shared picture, setting priorities, an initiative portfolio priced in rubles, a roadmap with owners and deadlines. Individual interviews run beforehand so the group does not spend its time warming up.
We look at where clients are lost and what else can be sold on your own assets, and size the potential.
3 дняWe test demand before investing: interviews, landing pages, trial sales. The decision is made on numbers.
2–4 weeksWe assemble the channel, the team and the product. First sales happen inside the project, not after it.
1–3 monthsProcedures, training, metrics. The direction keeps growing without us.
onwardA private club for business owners: live offline case reviews in central Moscow, a table assembled around your request, business games and access to a team of practitioners. Everything discussed stays inside the circle.