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Take the market · source 03

A rented sales head leaves. The system stays.

I build the sales department as a managed flow and lock it into the CRM, the procedures and the dashboard. In three days I show which stage of your funnel loses money, and how much.

Sound familiar?

Find your situation

01

There is no department at all — the owner and two people sell as best they can.

02

Scripts were written, a CRM was bought, procedures exist somewhere. Whether any of it works is impossible to tell.

03

A strong salesperson leaving would take the client base and half the revenue, and you know it.

04

The same people, the same numbers for three years. Incentives do not move them, training does not help.

05

There are enough leads but no money. Nobody has measured where the funnel leaks.

06

The CRM was implemented and abandoned: one and a half people use it, reports are assembled by hand.

What we do

What stays with you for good

Everything is built for your niche and your deal cycle, and stays with you together with the source files — whether or not we keep working.

Funnel map and normsStages, conversion between them, targets and activity norms per salesperson
Procedures and scriptsA working standard for every stage, from first touch to repeat sale
Incentive schemeBuilt for your funnel and margin: base, commission, bonuses for quality, not only volume
Reports and stand-upsDaily control, weekly revenue and conversion reporting, a stand-up format
Quality controlA call scoring checklist and automatic conversation review that flags problem calls
CRM and dashboardBitrix24 or amoCRM connected to telephony, 1C and messengers, with one screen for everything
Hiring and onboardingCandidate profile, hiring funnel, onboarding and certification programme
Client base protectionAccess rights, all communication logged, work only through corporate channels
The difference: a rented sales head is external control for as long as you pay. We build the mechanism — norms, reporting, automatic quality control, a dashboard. It keeps running after we leave because it does not depend on one person being present.
Results

Measurable and verifiable

3 daysto the funnel loss map
₽4 bneffect in banking · Ingo Bank
×2net profit · Rostec
31 → 74%fleet utilisation · logistics
Questions

Frequently asked

We already have a CRM but nobody uses it
A familiar story: the system was installed without changing the sales process. We work the other way round — first we map how a deal actually flows, then configure the system around it. Bought software can usually be revived rather than replaced.
The salespeople will resist
Some will, especially those keeping the client base in a personal phone. That is why incentives are rebuilt at the same time as the process: strong performers earn more because nothing gets in their way. The ones who leave are usually those who were half-working anyway.
How is this different from renting a sales head?
A rented manager is external control for the duration of the contract. We build a mechanism: norms, reporting, automatic quality control, a dashboard. It works after we leave because it does not depend on a specific person.
What does it cost?
The funnel review is a fixed price quoted up front. Project cost comes after the review, once both sides can see the potential in money. On some projects payment can be tied to the result achieved.
HEIM Club

Your case reviewed among peers

A private club for business owners: live offline case reviews in central Moscow, a table assembled around your request, business games and access to a team of practitioners. Everything discussed stays inside the circle.